We developed a global media relations program and helped create the Spike 150 brand, applying it across advertising, social media, and educational toolkits. On May 10, 2019, over 20,000 people gathered at Golden Spike National Historical Park, with concurrent celebrations held in 31 Utah cities. The campaign secured 643 news stories with a global reach of 420 million people, drawing 200 reporters from 80 international outlets to Promontory Summit.