We started by creating an identity for the construction project called The New SLC. This brand was used in social media, in-airport advertising, and engagement materials. The team also developed engagement techniques including social media questionnaires, airport interview kiosks, a project-specific website, and a speakers bureau. An online survey was instrumental in generating thousands of comments from the general public about their hopes and dreams for the airport. Results: Opinion research demonstrated high support for the project throughout the design and construction phases. The final design delivered on the input and ideas provided by the public resulting in a convenient, inspiring, and sustainable airport that Utahns can be proud of.