Salt Lake County Covid Response
PROJECT OVERVIEW

Providing essential information and a calming voice during an international pandemic.

Client
Salt Lake County
Year
2020
SERVICES
Crisis Management
Communications Strategy
Media Relations
THE CHALLENGE
In March 2020, Salt Lake County leadership recognized that timely, reliable information was critical to COVID-19 response and recovery. The County needed to educate residents on evolving health research, the necessity of mandates, and how to access essential services while maintaining community health amid business closures.
THE SOLUTION
Supporting the County’s communications staff, our team deployed a comprehensive strategy to deliver the right information at the right time. We utilized every available channel—from social media and traditional news to onsite signage and community networks. To ensure broad reach, materials were developed in over 10 languages, and we coordinated efforts across nine municipalities and 10 County departments. In the first six months alone, we distributed 2,600 news stories and social media posts, produced over 46 multilingual videos, and saw 150,000 unique visitors to the COVID-19 landing page. Our clear, timely communications helped residents, businesses, and the media navigate shifting guidance and respond appropriately during a period of intense uncertainty.
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